Public Relations (Bernays Edward L.)(Paperback)


868 Kč
  • Na skladě

Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during

EAN: 9780806114576

Popis produktu

Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion,

Knihy

Vítejte v podkategorii Knihy, která spadá do naší širší kategorie Knihy. Zde naleznete široký výběr knih různých žánrů, autorů a témat. Užijte si fascinující svět literatury a objevte nová dobrodružství prostřednictvím našich knižních titulů. Od nejnovějších bestsellerů až po klasická díla, zde najdete knihy pro každého milovníka čtení. Učebnice, beletrie, detektivky, sci-fi, fantasy, romantika a mnoho dalšího – vše je přehledně a snadno dostupné v této důkladně vybrané kolekci. Berte si čas a procházejte naše recenze, aby vám pomohly najít ty nejlepší knihy. S naší širokou nabídkou a rychlým doručením se nemusíte obávat, že byste někoho našli zklamaného. Začněte listováním těchto stránek a dovolte knihám, aby vás vtáhly do svých příběhů a poskytly vám únik do jiných světů. Nechte se inspirovat a objevte nové literární poklady díky našemu rozmanitému výběru.

  • icon
    Snadné vrácení
  • icon
    Kvalitní servis
  • icon
    Originální produkt
ZASILKOVNA 49 Kč
GEIS 79 Kč

NLT Wide Margin Bible, Filament-Enabled Edition (Leatherlike, Dusty Pink Blossoms, Red Letter) (Tyndale)(Imitation Leather) NLT Wide Margin Bible, Filament-Enabled Edition (Leatherlike, Dusty Pink Blossoms, Red Letter) (Tyndale)(Imitation Leather)

Use your creativity to respond to God\'s Word.This single-column, wide-margin New Living Translation Bible has 2.25\" lightly ruled margins, making this Bible great for note-taking, journaling, recording prayers, doodling, drawing, or any other creative expression in response to God\'s Word. Because it has full access to the Filament Bible app, it\'s also part study Bible, part devotional.Special features

Do obchodu
Wingspan Vol.5: World War One Edition (Canfora Toni)(Paperback / softback) Wingspan Vol.5: World War One Edition (Canfora Toni)(Paperback / softback)

Do obchodu
Italian Rules - a gripping crime thriller set in the heart of Italy (Benjamin Tom)(Paperback / softback) Italian Rules - a gripping crime thriller set in the heart of Italy (Benjamin Tom)(Paperback / softback)

The fourth atmospheric crime thriller in the Daniel Leicester series, set in the beautiful Italian city of Bologna. Perfect for fans of Donna Leon, Michael Dibdin and Philip Gwynne

Do obchodu
Mediterranean Small Plates: Boards, Platters, and Spreads from the World\'s Healthiest Cuisine (Wright Clifford)(Pevná vazba) Mediterranean Small Plates: Boards, Platters, and Spreads from the World's Healthiest Cuisine (Wright Clifford)(Pevná vazba)

Mediterranean food expert and James Beard Award winner Clifford Wright presents a mouth-watering collection of recipes for tapas, mezze, antipasti, and other small plates traditional across the Mediterranean region. The Mediterranean region shares a love of bold flavor and fresh ingredients. Mediterranean Small Plates takes you on a culinary journey, showing you how each country uses the foundational

Do obchodu
The Papers of Clarence Mitchell Jr., Volume VI: The Struggle to Pass the 1960 Civil Rights Act, 1959-1960 (Mitchell Jr Clarence)(Pevná vazba) The Papers of Clarence Mitchell Jr., Volume VI: The Struggle to Pass the 1960 Civil Rights Act, 1959-1960 (Mitchell Jr Clarence)(Pevná vazba)

The Civil Rights Act of 1960 aimed to close loopholes in its 1957 predecessor that had allowed continued voter disenfranchisement for African Americans and for Mexicans in Texas.In early 1959, the newly seated eighty-sixth Congress had four major civil rights bills under consideration, and their eventual consolidation into the 1960 Civil Rights Act was to have corrected the weaknesses in the 1957 law.

Do obchodu
Shifting Food Facts: Dietary Discourse in a Post-Truth Culture (Overend Alissa)(Paperback) Shifting Food Facts: Dietary Discourse in a Post-Truth Culture (Overend Alissa)(Paperback)

This book offers a much-needed reframing of food discourse by presenting alternative ways of thinking about the changing politics of food, eating, and nutrition. It examines critical epistemological questions of how food knowledge comes to be shaped and why we see pendulum swings when it comes to the question of what to eat.As food facts peak and peril in the face of conflicting dietary advice and

Do obchodu
CBAC Cemeg ar gyfer U2 - Argraffiad Diwygiedig (WJEC Chemistry for A2 Student Book - Revised Edition) (Ballard David)(Paperback) CBAC Cemeg ar gyfer U2 - Argraffiad Diwygiedig (WJEC Chemistry for A2 Student Book - Revised Edition) (Ballard David)(Paperback)

Do obchodu
The Data Science Design Manual (Skiena Steven S.)(Pevná vazba) The Data Science Design Manual (Skiena Steven S.)(Pevná vazba)

This engaging and clearly written textbook/reference provides a must-have introduction to the rapidly emerging interdisciplinary field of data science. It focuses on the principles fundamental to becoming a good data scientist and the key skills needed to build systems for collecting, analyzing, and interpreting data. The Data Science Design Manual is a source of practical insights that highlights

Do obchodu
Rewarding Excellence: Pay Strategies for the New Economy (Lawler Edward E.)(Pevná vazba) Rewarding Excellence: Pay Strategies for the New Economy (Lawler Edward E.)(Pevná vazba)

Ein f hrender Experte auf dem Gebiet der Mitarbeiterentlohnung erl utert in diesem Band, wie man attraktive Entlohnungssysteme einf hrt, um einerseits Spitzenleute zu gewinnen und andererseits Mitarbeiter zu Bestleistungen anzuspornen. Im heutigen hart umk mpften Markt ist dies die Grundvoraussetzung f r dauerhaften Unternehmenserfolg, denn das Wissen und die F higkeiten der Mitarbeiter sind wesentlicher

Do obchodu
Walking in Tuscany: 43 Walks Including Val d\'Orcia, San Gimignano and the Isle of Elba (Price Gillian)(Paperback) Walking in Tuscany: 43 Walks Including Val d'Orcia, San Gimignano and the Isle of Elba (Price Gillian)(Paperback)

Guidebook to 43 graded, mostly easy walks in Tuscany. Taking in the Renaissance splendour of Florence and Siena, the World Heritage scenery of Val d\'Orcia and San Gimignano and the stunning island of Elba, the routes use historical pathways used by traders, pilgrims and armies, and include some brief, trouble-free

Do obchodu
Netter\'s Anatomy Flash Cards (Hansen John T.)(Other) Netter's Anatomy Flash Cards (Hansen John T.)(Other)

Learn the essential anatomy you need to know - quickly and easily Each flash card in this full-color deck features high-quality Netter art (and several new paintings by Dr. Carlos Machado), numbered labels (with hidden answers), and concise comments and clinical notes for the most commonly tested anatomy terms and concepts. Focusing on clinically relevant anatomy, this easy-to-use, portable study

Do obchodu
The Essential 55: An Award-Winning Educator\'s Rules for Discovering the Successful Student in Every Child, Revised and Updated (Clark Ron)(Paperback) The Essential 55: An Award-Winning Educator's Rules for Discovering the Successful Student in Every Child, Revised and Updated (Clark Ron)(Paperback)

When Ron Clark walked into his fifth-grade class in rural North Carolina, he was confronted with a tremendous challenge. The children had little interest in learning, and were sorely lacking in guidance. How would he transform a group of apathetic kids into disciplined, thoughtful, and curious students? He quickly realized that they needed to learn some basic rules. Clark compiled a list of 55 lessons,

Do obchodu
Christian Dogmatics: Reformed Theology for the Church Catholic (Allen Michael)(Paperback) Christian Dogmatics: Reformed Theology for the Church Catholic (Allen Michael)(Paperback)

This one-volume introduction to systematic theology draws deeply on the catholic and Reformed heritage to present the major doctrines of the Christian faith, displaying the power of theological retrieval for the church\'s renewal. Leading Reformed theologians, such as Kevin Vanhoozer, John Webster, Michael Horton, and Oliver Crisp, offer the \"state of the question\" on standard theological topics

Do obchodu
11+ Essentials English Comprehensions: Classic Literature Book 2(Paperback / softback) 11+ Essentials English Comprehensions: Classic Literature Book 2(Paperback / softback)

Provides 150 realistic exam questions. Answers and explanations included. Explanation of the variety of question styles. Unique Peer-Compare online access code

Do obchodu
Whisky Island: A Portrait of Islay and Its Whiskies (Jefford Andrew)(Paperback) Whisky Island: A Portrait of Islay and Its Whiskies (Jefford Andrew)(Paperback)

This is a reissue edition of the previously published title Peat Smoke and Spirit (9780747245780), published in 2005. \'This is not simply an appreciation of whisky, but a voyage into the history and geography of a tiny Scottish island\' Daily Mail Those who discover malt whisky quickly learn that the malts made on the Isle of Islay are some of the wildest and most characterful in the malt-whisky

Do obchodu
Britain\'s Island Fortresses: Defence of the Empire 1796-1956 (Clements Bill)(Pevná vazba) Britain's Island Fortresses: Defence of the Empire 1796-1956 (Clements Bill)(Pevná vazba)

During the 19th Century the Royal Navy played a key role defending the expanding British Empire. As sail gave way to steam power, there was a pressing requirement for coaling stations and dock facilities across the world\'s oceans. These strategic bases needed fixed defences.The author describes in detail, with the aid of historic photographs, maps and plans, the defences of the most important islands,

Do obchodu
Whales (Atkins Jill)(Paperback / softback) Whales (Atkins Jill)(Paperback / softback)

Do obchodu
Urban Bikeway Design Guide (National Association of City Transportat)(Pevná vazba) Urban Bikeway Design Guide (National Association of City Transportat)(Pevná vazba)

The NACTO Urban Bikeway Design Guide, Second Edition, is based on the experience of the best cycling cities in the world. Completely re-designed with an accessible, four-color layout, this second edition continues to build upon the fast-changing state of the practice at the local level. The designs in this book were developed by cities for cities, since unique urban streets require innovative solutions.

Do obchodu
Dance of the Sun Goddess: Pagan Folkways of the Baltic Coast (Johnson Kenneth)(Paperback) Dance of the Sun Goddess: Pagan Folkways of the Baltic Coast (Johnson Kenneth)(Paperback)

Kenneth Johnson has written a beautiful book that will open the door to the magic of the Baltics. Explore the Amber Coast and its many magical mysteries, meet a pagan sun goddess, and explore the spirituality of a people who were the last to convert to Christianity in long-ago Europe. Discover the Magic of the Baltics Kenneth Johnson takes us on another magical journey in his third Crossed Crow Books

Do obchodu
Ferret!: Usaaf Airborne Signals Intelligence Development and Operations 1942-1945 (Cahill William M.)(Pevná vazba) Ferret!: Usaaf Airborne Signals Intelligence Development and Operations 1942-1945 (Cahill William M.)(Pevná vazba)

Do obchodu
Produkty

Populární produkty

Duch děvky I. (Mailer, Norman)
31 Kč
* Uváděná cena platí pro 18.09.2024
The Bestiální Of Sorry (Zdeněk Čech)
51 Kč
* Uváděná cena platí pro 18.09.2024
Cathedrals of Glass: Valkrys Wakes (Hartley A. J.)(Pevná vazba)
527 Kč
* Uváděná cena platí pro 18.09.2024
Art Theory for Beginners (Osborne Richard)(Paperback)
236 Kč
* Uváděná cena platí pro 18.09.2024
Perspective as Symbolic Form (Panofsky Erwin)(Paperback)
744 Kč
* Uváděná cena platí pro 18.09.2024
Vraždy v lepší společnosti (Michal Fieber)
12 Kč
* Uváděná cena platí pro 18.09.2024
Proč my

Proč si nás lidé vybírají

Service
Rychlé dodání

Po celé ČR

Service
Zabezpečená platba

100% zabezpečení platby

Service
Snadná reklamace

Snadná reklamace zboží

Service
Podpora

Podpora na telefonu a emailu